Google Gadgets & SEO

I happened across something that would make Michael Gray of Wolf Howl chuckle…
On the Google analytics features page there is a reference to paid links as if they are just as fine and dandy as can be, in fact you should definitely use Google Analytics because of the keyword and campaign comparison…

I have no real […]

Google just released the API for the street view functionality of maps.
I made this example Google gadget that uses the new API that displays a few historic landmarks in Philadelphia to illustrate some of the gadget potential…

The gadget takes advantage of the “simple street view panorama” example provided with the API release. There are several […]

This is kinda a no brainer I will be there and I am relieved it fits my trail schedule. This event is developer oriented and costs 300-400 dollars depending when you register.
Get all the details at the Google I/O site.

Jacqui Jones from Netconcepts asks some really great specific questions about the internet marketing side of gadgets. It is wonderful to hear people asking Google these marketing questions. This is an impressive interview, and gives a much needed overview of Google gadgets and their marketing value, and includes a thorough, simple explanation of Google gadget […]

The gadget/widget world is still young, and people are starting to “get it”, there is clearly a future. The core skill set of anyone wanting to be in gadgets is Javascript/Ajax, HTML, and PHP. In addition to those skills, micro design skills and designers able to minimize file sizes are useful as well, but what’s […]

I will be leaving in two weeks on my backpacking trip (I am hiking from Mexico to Canada on the Pacific Crest trail).
I will be on the trail for the first month or so without ever leaving it, there is no way to contact me so if you need to talk to me about something, […]

Ivan Pope, the founder of Sniperoo is presenting the WidgetWebExpo in New York on June 16th and 17th. This conference is his American version of the Widgety Goodness conference that he ran in the UK.
Except this is bigger. Way bigger.
I will be participating with this conference in a few ways, and can’t give out concrete […]

Those familiar with widgets and Google gadgets are aware of a problem specific to gadgets designed for a blog. Often blog gadgets are vertically orientated for use in sidebars. But when someone searches for a gadget, there is no indication of if a gadget is vertically or horizontally orientated. This is particularly true with Google […]

When marketers are planning gadgets I have seen over and over again the first fateful and almost universal mistake.
Marketing team gets together, has phone conference, drinks coffee, eats donuts, and then leaves meeting with a great plan and a clear vision of what they want…
“We need a gadget, and we need it to go viral”
Um, […]

I will be speaking at the SEM Canada conference this year. The conference will take place on September 4th and 5th in Calgary.
There is a great (and growing) lineup of speakers including Todd Friesen, Andy Beal, Bill Slawski, Jane Copland, and Ken Jurina - see the most current speaker list here.
More conference info […]