This article is part of the Ebay affiliate program guide.
Buy it now (BIN) purchases are a big part of what Ebay uses to determine your quality score. They also represent a way you can choose to market Ebay on your webpages that can significantly change your earnings.
Auctions are not for everyone
Many people just want to buy things. If something says an item is 5 dollars, they just want to pay 5 dollars and get the item. Several years ago this was probably one of the biggest challenges that Ebay faced as a merchant. Many people who never used an auction are now Ebay users because they were introduced to Ebay by using Buy it Now.
Buy it Now
Buy it now is simply an option for sellers to list a price that is acceptable to them. If a buyer sees the item and finds the but it now price to be fair, the buyer can just by it.
What publishers can do with Buy it Now
You as a publisher can choose to show only buy it now purchases through the many tools that Ebay provides to create ads. If your audience is not likely to be familiar with auctions, then it may be a good choice to experiment with only displaying Buy it now items.
Buy it now also removes some problems that can commonly plague publishers
When you send a user from your website to Ebay, you really want them to have a good experience there. Unfortunately too many publishers send unknowing users to ebay without letting the user know they are going to an auction site, or that the price they see on the ad may not be the items final cost. This is frustrating for the users and they won’t buy anything. This means you won’t get as much as you can for the program, and it also hurts Ebay as well.
Are “Buy it nows” always better?
No. Not at all. In many communities and niches it is much better to show your users auctions, or both auctions and buy it now items.
Does Ebay “score” me different on Buy it Nows that they do on auctions?
Yes. Since an auction can takes days to end, auction are treated and evaluated differently that a but it now purchase. A buy it now item can be bought within just a few seconds of someone clicking your ad.