Some of the advice I read about SEO is crap. I am going to highlight some of the crap in this article. I am also going to explain how Google is social media. I also plan to use poor spelling, poor grammar, and a few crap drawings to make my point.
Before I go on I want to introduce myself a little more, I am Pat. I grew up in the USA where I was homeless for much of my youth. I was taken out of an abusive home when I was 10 or so. I never went to school again. I have a fifth grade education. Really. Jethro from the Beverly Hillbillies had more education than I did.
I left America when I was 18 and didn’t come back until I was 30. I worked with humanitarian aid groups in war areas for most of my twenties. I spent my life for the most part trying to get laid by humanitarian hotties in Africa,Russia, Kosovo, Albania and other sweet places, but the one thing I have cared more about than anything else in my life and the thing that brings me the most joy is writing.
Writing is what we do in SEO blogs, SEO advice columns, and the SEO world is filled with a great deal of people I respect because they love writing too.
I want to highlight today that Google (and Universal) is social media.
Perhaps you don’t see that yet, but it is true.
Google is the most advanced form of social media out there. It is the most sophisticated system of sorting websites based on… drum roll… the preference of people.
No matter how many on page and off page factors that you optimize, those factors will take a back seat to how people feel and react when they use a web site.
Many of us have a very good reason for having faith in SEO tactics, the main reason being is that it worked so long. We sorta saw creating websites as….
But it just isn’t that way anymore is it? Not for real projects. SEO is tough, and one of the main things that I think is crap about SEO is that people are not given enough importance.
I seem to hear that these are the places you get traffic from…
What are those things really? Search engines, Direct traffic, and links? I see traffic sources more like…
In the above image “networking” is what we used to call “direct traffic”, “recommendations” are what we used to call “links”, and “list of websites ranked by recommendations and networks” are what we used to call “search engines”.
This simple concept, of appealing to people instead of search engines has been around for a long time. Mostly as a joke because it frankly was easier to go the route of manipulating a search engine than to actually appeal to people.
But it really is about people now.
I hate reading SEO articles that remove people from the picture. This would be the “crap” I was talking about when this article started.
I want to puke every time I read an article about Titles and their importance. Titles are important, but the reason they are important is their appeal to people. Far to often we hear about non-people reasons titles are important. Or worse, we dole out advice about making sure everything is correct and professional and good. Screw that, if you article is relying on proper punctuation or spelling to survive, then it isn’t worth writing. Naturally I understand the need to, in certain situations, be professional, but I have to tell you, that you are mostly college educated people writing to a population of mostly not college educated people.
This need to out professional each other creates a crap user experience. It also removes the natural language out of your websites and defines you with dazzling clarity as a certain type of website. I tried to illustrate this in an over simplified way in an article I wrote for SEOmoz called “Most Internet Users are not Savvy, Why are You?” .
I get pissed off when I hear comments like “If I see a misspelled word, I lose trust in that article and it’s author”.
Fair enough, but I don’t, in fact I think that it is a snobby assumption to think everyone is like you. Most people don’t give a rat’s ass.
If a photo of Jessica Alba was on a page that has misspellings on it, do you think people would say “I’m not going to look at this picture because I do not trust the author.”
They will look at the picture, and the reason they will look at the picture is because… the picture is what they wanted. People will use shit that gives them what they want, period.
The biggest factor in SEO is providing people what they want.
Everything else is mostly crap.