The real way to rank higher in search engines is to be better than your competitors.
- Great websites have very little need to build links because they naturally attract links.
Great websites are linked to naturally, and rank naturally even without links. I know you all do not want to believe that, but it is true. There are terms like “link building efforts” which I would compare to “pushing a giant boulder up a hill efforts”.
You can push a giant boulder up a hill through effort, but it is always going to try to go back where it naturally belongs.
Link building is exactly the same thing.
Your website will end up at about where it belongs eventually so your time is better spent by making a better website than it is to build links and such because if you have a better site it will rank better.
There are two main possibilities here. You are working on your own websites or you are working on someone else websites.
- If you are working on things you have control of, this post is for you.
- If you are working on something you do not have control of, it sucks to be you, and you may want to keep reading this post and make stuff you have control of so you don’t have to work on things you do not control anymore.
The definition of “better” is not determined by you, it is determined by the people using your website. If people are not linking to your site, it is not because they are stupid, it is because they see no reason to link to it.
A great website gives people reasons to link to it.
Being better than your competitors requires that your website is one or some of these types of things in comparison to your competitors…
- more simple
- more comprehensive
- more funny
- solves problems quicker
- more visually stunning
There are many ways to be better, but it all comes down to one thing…
If you are having problems getting links, your website is not as good as it can be yet.
Your link building techniques are not what needs tweaking. Your website does.
Allow that possibility to enter your head as you consider your rankings.
If you wake up each day thinking about how to get more links to your existing websites then it is very likely your existing websites are not as good as they can be.
No matter how much you spend on link building and SEO efforts, you can not make an inferior site superior.
Your web site has to pleasure people.
That pleasure may come by having a better solution, or it may come because you have a faster service, or it may come because your cat photos are cuter than someone else’s cat photos. However the pleasure comes, come it must for your website to succeed.
Successful people do things. Unsuccessful people complain and make excuses. Here are some common excuses and their solutions.
“My website is in a field where I have to link build because it is what everybody else does”
1. Leave that field and enter one that you can dominate.
2. Stay in your current field and stop crying. It is utter bullshit to say that there is no way to be more innovative in your field.
If you are saying that you can not be more innovative, then cut your losses. Move on, you are not the type of person that can succeed in your current field.
At some point you need to decide if you want to try to make a million dollars on the web and make nothing or try to make a thousand dollars on the web and make a thousand. (hint: making 1000 dollars on the web yields you more money than making 0 dollars does).
“My website is already the best it can be.”
Understand that it is not. It may be exactly what you envisioned, it might be precisely what you deem as the perfect website, but it is not what other people deem to be linkable.
This means you can be proud of what you made and keep it exactly the same or you can change it. The ups and down of these options are basically that if you do not change anything, your results will likely not change either. If you change something, your results will change (the whole Newton lawy thingie about: “Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it.”)
“I am not succeeding because I am not popular or someone else is bringing me down.”
This is simply not the case. It may seem like it at times, but it is not the truth. This is the internet and in this fabulous arena it matters not what your race is or your gender is or if you are popular or not.
On the internet you “become popular” by having great ideas and executing those ideas well.
You do not need to “know someone” to be successful on the web, the only person you need to know on the internet is you.
The way to rank your website higher is to make your website better.