Google Gadgets in Google Search Results
Ever since Matt Cutts posted about gadgets in Subscribed links, I have received dozens of questions about this feature.
I want to show an example of a useful way to implement this. I have always wanted to see the latest posts of some of the blogs I read in the Google search results. I am an airhead and I forget to keep up with blogs, so if I were able to see the latest posts of blogs in Google results, I would like it.
I went ahead and created that capacity. We will use Search Engine Land for an example…
The above image shows the three latest posts from Search Engine Land within the Google results.
I wanted to make a gadget that keep the same “feel” of Google subscribed links (note: I do not like the border, but currently Google offers no way to get rid of it).
My goals were
to show the latest posts from a blog in the results when the blog name was searched for
have a small image next to the post links for branding and to stay with the same “feel” of other subscribed links.
I figured out a way to do it. It was actually harder than I thought 
I want to talk with Barry before I get the code out, so we can maybe have a working example live on SEL or SER servers to give a great example of this feature. This feature is only possible via Google subscribed links which are a bit hard to explain. Search Engine Roundtable has the greatest amount of subscribers to this feature of anyone I personally know, so maybe we can use that. Barry?
But for now, let’s use SEOish so you can see this work live, and see the files that make it happen and how Google subscribed links work in general…
Use the button below to see the SEOish results (you can unsubscribe too, so no worries).
After you subscribe just go to Google and search for “seoish” or “Google gadgets” to see the “latest posts” gadget live in your Google results. Here is the actual gadget you will see…
Make sure to come back for an explanation of the files that make this happen in my next post, and how to use subscribed links. The use of these files will also mean that you will have a new Google gadget for your blog/brand.
