After her SES keynote conversation, I asked Marissa Myers about iGoogle usage. She let me know that “15 to 20 percent” of all Google homepage visits go to iGoogle instead of the traditional homepage, she also said that the amount of iGoogle users in the “tens of millions”. This is a telling number, as many as 1 in 5 visits to Google, wow.
iGoogle home page usage represents the newest, most underdeveloped, and I think under appreciated source of traffic and advertising. I pointed out in an earlier post about how Google was using promotional links inside their own official Google gadgets.
As iGoogle usage grows, some very basic changes will take place in the way gadgets are used for advertising. Google gadgets will represent one of the most targeted and influential advertising spaces on the web.