David Mihm and I have created a new resource for local business owners and those who have local businesses as clients.
It is a tool designed to help simplify the process a small business owner must take in order to effectively list their business in the free resources available on the web. It has many features which will be very useful for those businesses who are responsible for more than one location (or client) as well.
A quick run through of what this tool does…
First we ask for the business name and the zip code of the business.
We then display information is available for that business listing….
The information we display here show a user several things about how their business is listed in the major free local search engines…
1) Is their business listed?
If a business is not listed then obviously a great step to take is to get listed. These are all free listings, why not?
2)Is their business claimed?
Many business owners have not “claimed” their business listings. By claiming their listings they can make sure that their info is displayed correctly and have the capacity to enhance the way their business is represented by adding photos, vidoes, etc.
3) We display a “score” which give a business owner how well they are listed.
The listing score is a numerical representation of well the business is listed in the free resources like Google, Yahoo, MSN, and BOTW.
4) We display their business info, and their website, as reported by the search engines.
By ensuring their business information is displayed correctly, the owner can rest a bit easier as they are being represented online well. They also can learn things. A example of this would be the screenshot above. The business owner has their own website, however the local listing is actually pointing to another website that is an affiliate site. This type of mistake can literally cost a business tens of thousands of dollars.
The above info is shown on the initial page which we call their “listing snapshot”.
Let’s look at what else we display in the other tabs…
The Overview Tab
The overview page displays the info available on each search engine about that business in a table format.
It covers: Is business claimed? How many citations are recorded? How many reviews? How many photos/videos are there?
The To Do List Tab
We generate a list of steps that the business can take to more efectively list themselves. This list is tailored to each business entered and tells the business owner what they have or have not done.
The Details Tab
This tab displays search engine specific details about the business listing. This can be used to ensure that all information is correct on each platform.
The Reviews Tab
The review tab displays the most recent reviews of a business found on each platform. This put together in one place the reviews of each platform which allows a business owner a convienent way to track reviews.
The DashBoard Tab
The dashboard allows you to save and compare several listings at once. In the above screen shot there are three listings saved. This allows a a business owner to determine how well they are listed compared to their competition.
The dashboard is also very handy for those responsible for several locations or clients.
Website – Getlisted.org