Carolyn (pictured with me to the left) and David will be speaking in Chicago on the 30th of July.
Unfortunately for them, I just happen to be going to Chicago to attend the Google App Engine Hackathon the next day and will be in Chicago, long story short…
The drunk guy is showing up
The session they will be doing is actually a subject that is very important and timely…
Reorganize Management For Social Media, Search Marketing & Internet Advertising
July 30, 2008: 6:00 PM – 9:00 PM
450 Cityfront Plaza
A quick breakdown of the event…
Part 1: Carolyn Shelby will lead a detailed discussion on learning about social media, search marketing and search engine optimization (SEO) tools and language.
Part 2: David Dalka will build on Carolyn’s foundational structures to discuss how search marketing and Internet marketing needs to be brought to the front of the c-level managerial process and the board of directors must be qualified and involved regularly. David will also discuss how elongated cycle times, outdated processes and a lack of clear metrics frequently lead to buying the most expensive and least effective marketing solutions.
Part 3: Carolyn and David would like you to join the conversation about redesigning organizational structure to create effective marketing solutions with your questions and suggestions.
More details can be found here.
About David Dalka:
I do not know David personally, but here is some info from his bio..
David Dalka is a business development and marketing strategy leader who has created revenue and retention in exponential growth organizations which thrive on learning and innovating from customer listening. David develops timely, standardized and regimented client communications and metrics in regards to advertising and financial services. He teamed to create sustainable competitive advantages via B2B account management relationships at BlackRock where he led teams that developed new quantification metrics and redefined real-time client experiences based on client feedback. David has experience in designing and driving change management in marketing and sales forces in both small and Fortune 500 organizations.
and here is his blog.
About Carolyn Shelby:
Carolyn is a very talented speaker and writer. You can hear her co-host SEO 101 on Webmaster FM or read her blog. She offers professional writing services where she can create press releases that rock (something I need to talk to her about in Chicago…).
I also like her because she and Rhea make me look good in photos
To register for the event you can go here. But do it quick, registration ends tomorrow.