Comments on: The Other Side of the Paid Links Coin http://www.seoish.com/the-other-side-of-the-paid-links-coin/ Widget strategy, Google gadgets, iGoogle, and the shifting sands of SEO. Tue, 16 Mar 2010 20:12:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: pat http://www.seoish.com/the-other-side-of-the-paid-links-coin/comment-page-1/#comment-3751 pat Tue, 30 Oct 2007 03:52:36 +0000 http://www.seoish.com/the-other-side-of-the-paid-links-coin/#comment-3751 Excellent point, and I agree with you. And following the webmaster guidelines according to Google employees is called SEM (really, if any Google employee is heard uttering the phrase SEO in the GooglePlex they receive a friendly (30 second electric shock) reminder that the better term is SEM) But all joking aside, I totally agree that SEO is increasingly guidelineish, and people and companies definately need the help :) Excellent point, and I agree with you. And following the webmaster guidelines according to Google employees is called SEM (really, if any Google employee is heard uttering the phrase SEO in the GooglePlex they receive a friendly (30 second electric shock) reminder that the better term is SEM)

But all joking aside, I totally agree that SEO is increasingly guidelineish, and people and companies definately need the help :)

]]> By: Naoise http://www.seoish.com/the-other-side-of-the-paid-links-coin/comment-page-1/#comment-3748 Naoise Mon, 29 Oct 2007 19:59:29 +0000 http://www.seoish.com/the-other-side-of-the-paid-links-coin/#comment-3748 "The goal of SEO is to improve a websites ranking using tricks (or as we call them “methods”). SEO is against the guidelines. Period. " Well, no, not Period... I would say that yes, a lot of what SEOs 'do' is against the quality guidelines when pushing for rankings (so I get your point, I think), but there is a whole hell of a lot that isn't, and still 'accomplishes' SEO. We're working on a contract for a major job site in Canada right now - they're going through a redesign and someone suggested they bring an SEO consultant in at a fairly early stage. They had already done their wireframes and had the vision of their new site... these guys have more PR juice than a pickle in Larry P's lunch. The new site would have an index page, and a search results page. c'est tout. These people should rank well for 'jobs in toronto' 'jobs in vancouver' and a whole hell of a lot more, but since they don't provide any static URL associated with these topics (regardless of the fact that they have the best content for these topics), google will not rank them.... why? because they're not categorizing properly and presenting those categorizations to search engine spiders as unique, consistent content. The 'SEO' job in this case is simply ensuring that when someone searches for 'marketing jobs in toronto' they are directed to a page (something approaching a static URI) about marketing jobs, and some indicator (internal linking structure?) that indicates it is a subsection of the toronto jobs topic... without screwing up their server headers and without letting their db URIs get too crappy. Is helping people properly categorize their content, and teaching them that google wants to see this content presented with some consistency, a trick? I don't think so. I think the whole reason google publishes 'webmaster guidlines' (boy I'm using a lot of single quotes today) is so that people can do 'SEO' without trickery. “The goal of SEO is to improve a websites ranking using tricks (or as we call them “methods”). SEO is against the guidelines. Period. ”

Well, no, not Period…

I would say that yes, a lot of what SEOs ‘do’ is against the quality guidelines when pushing for rankings (so I get your point, I think), but there is a whole hell of a lot that isn’t, and still ‘accomplishes’ SEO.

We’re working on a contract for a major job site in Canada right now – they’re going through a redesign and someone suggested they bring an SEO consultant in at a fairly early stage. They had already done their wireframes and had the vision of their new site… these guys have more PR juice than a pickle in Larry P’s lunch.

The new site would have an index page, and a search results page. c’est tout. These people should rank well for ‘jobs in toronto’ ‘jobs in vancouver’ and a whole hell of a lot more, but since they don’t provide any static URL associated with these topics (regardless of the fact that they have the best content for these topics), google will not rank them…. why? because they’re not categorizing properly and presenting those categorizations to search engine spiders as unique, consistent content.

The ‘SEO’ job in this case is simply ensuring that when someone searches for ‘marketing jobs in toronto’ they are directed to a page (something approaching a static URI) about marketing jobs, and some indicator (internal linking structure?) that indicates it is a subsection of the toronto jobs topic… without screwing up their server headers and without letting their db URIs get too crappy.

Is helping people properly categorize their content, and teaching them that google wants to see this content presented with some consistency, a trick? I don’t think so.

I think the whole reason google publishes ‘webmaster guidlines’ (boy I’m using a lot of single quotes today) is so that people can do ‘SEO’ without trickery.

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