Vanessa Fox Slams Sphinn – SES Web 2.0

During the CSS / Ajax / Web 2.0 session Vanessa Fox of Zillow highlighted poorly constructed web 2.0 websites which were not following some of the simplest foundations of SEO.

To illustrate her point she used Sphinn…

Danny will be so proud. It turns out that all the comments on Sphinn are in Ajax, rendering it invisible to search engines. Her point was that even the most savvy and knowledgeable can easily fall victim to poor site architecture. In the case of Sphinn, all the user generated content is invisible. This is naturally being worked on and corrected, but it was a great example of some of the potential pitfalls are, and the “back to the basics” type of things, like making sure you content is visable to your users if they are not using java script.