growth hormone

Video SEO in Google

Google guidelines

If you have been experimenting with video and Google Universal the time has come to check your experiments, there has been a major push.

Instead of a business card stating that I am an expert on certain subjects, I would rather do my branding via Google.

Okay, that is smart-ass of me and besides how competitive is the search term “Google webmaster guidelines” anyway? (the screen shot is from the second page of results)

It doesn’t make me the king of video optimization or anything, but it does feel nice to see Google pimping my brand :)

So I went to look up a post I had read about “video SEO in Google”, and I was like “Holy mother of sweetness!”

Google video SEOI started my experimentation with video with this video post exactly two months ago. It was a really crappy video of poor quality, but I think what I spoke of was pretty useful. Basically a video where I try to describe the opportunities of Video SEO for Google.

I was surprised to see that my video is now (trying not to gloat) above Matt Cutts video in position #3 for the search terms “video SEO Google” and at position #7 for the search terms “Google video SEO” (out of 57 millionish results)

Yum!

I don’t expect it to last (particularly now that I have gloated), but it was good to see that a cheapo webcam and some playing can result in a position like that.

The harder question would be “How do you leverage a Google video or a YouTube video that is ranking?”

From a personal branding standpoint, it can be worth it alone, unless your video quality is crappy like mine. :)

The entire point of that video was the fact that everyone is on an even playing field when it comes to video SEO in the Google universal results. No one knows more than anyone else at this stage. It is truly a cool opportunity.

Update: I see results for just about all the major SEOers out there (hint: search for “seo video” and browse a couple of result pages, you will see a who is who of the SEO crowd).

Related posts:
How to put a YouTube Video into Google Lively
SunCity SEOcon – The Video
Feed Images in the Google Gadget Directory

3 Responses to “Video SEO in Google”

  1. Dan Schawbel Says:

    When people view a video of you, they get the entire grasp of your personal brand. Elements such as comptencies, appearance, personality and differentiation and exhibited within a video and Youtube is a great way to distribute your brand virally.

    Congrats.

  2. pat Says:

    Thanks Dan,
    Unfortunately my personal brand is “funny looking drunk guy” :)

  3. Cayla Monopoli Says:

    That is actually good quality advice, thanks.

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