If you have been experimenting with video and Google Universal the time has come to check your experiments, there has been a major push.
Instead of a business card stating that I am an expert on certain subjects, I would rather do my branding via Google.
Okay, that is smart-ass of me and besides how competitive is the search term “Google webmaster guidelines” anyway? (the screen shot is from the second page of results)
It doesn’t make me the king of video optimization or anything, but it does feel nice to see Google pimping my brand
So I went to look up a post I had read about “video SEO in Google”, and I was like “Holy mother of sweetness!”…
I started my experimentation with video with this video post exactly two months ago. It was a really crappy video of poor quality, but I think what I spoke of was pretty useful. Basically a video where I try to describe the opportunities of Video SEO for Google.
I was surprised to see that my video is now (trying not to gloat) above Matt Cutts video in position #3 for the search terms “video SEO Google” and at position #7 for the search terms “Google video SEO” (out of 57 millionish results)
I don’t expect it to last (particularly now that I have gloated), but it was good to see that a cheapo webcam and some playing can result in a position like that.
The harder question would be “How do you leverage a Google video or a YouTube video that is ranking?”
From a personal branding standpoint, it can be worth it alone, unless your video quality is crappy like mine.
The entire point of that video was the fact that everyone is on an even playing field when it comes to video SEO in the Google universal results. No one knows more than anyone else at this stage. It is truly a cool opportunity.
Update: I see results for just about all the major SEOers out there (hint: search for “seo video” and browse a couple of result pages, you will see a who is who of the SEO crowd).