Anyone who uses Yahoo mail has probably noticed that they serve rich media ads (widget ads). I have been noticing more and more of these, and have been curious why I haven’t been hearing about them more.
Yahoo is apparently working with a few of their larger clients on this, but I have seen some things lately that are interesting to me. Here is one ad from American Express that I am pretty impressed with and features familiar face Seth Godin… (note: I am displaying this ad in a non-intended way here so it may not have full functionality for you, but it does when it is displayed on Yahoo.)
The above ad is very rich, and functional. Yahoo is serving some very impressive ads.
Widget/Gadget ads can do many things. If their usefulness is not immediately obvious to you, consider the options that are becoming available to any search engine (geo data, social data, databases, etc.)
Rich media interactions are creating a third dimension for advertisers that I hope will be understood by them. To advertise effectively online will mean pushing relevant information to your audience.
Widget ads provide unparalleled opportunities to do so.
Yahoo is actually quite on top of this. Impressively so. I look forward to them opening this up more, and working with them on this.
I’m genuinely enjoying the theme/layout of this web site Yahoo and Rich Media Ads . Would you ever run into any sort of internet browser interface issues! A number of our own audience do unhappy with my own site not really working correctly within Explorer although good inside Chrome. Have you got any kind of advice to help correct the issue… Plus my best prayers to anyone in installation hopefully you are ok as well as secure too